Evaluation activity 4 - target audience

Target audience would listen to contemporary/ chart music.

Shop at high street stores such as footlocker, river island and jd sports

The target audience for my film would like to be up-to-date with what’s hot and what’s not.

My target audience is primarily the 15-35 age group and mainly male. This is because women tend not to enjoy action films as much as men do and the younger male would enjoy this type of action more than a 50-60 year old, their type of action film may be something like a cowboy movie.

Although my film does not exhibit the type of music, or clothing brands or styles they enjoy, it does include a lot of the cliché’ and stereotypes they expect to see in an action movie, some of these include fast paced music, chasing and fighting. My target audience is younger males as the characters and the storyline in the film is something a younger man would watch and wish their life had aspects of the film, whereas older men are less likely to have this reaction, they are more mature and are less concerned about being the hero or having wooing ‘the girl’.