Poster review - The Dark Knight

There is a little bit of writing at the top which says ' Welcome to a world without rules' on it'shown it doesn't really mean anything, combine it with the sky filled with smoke and the decaying building, it adds a huge amount of meaning to it. Giving clues but no answers like this poster does is very effective, it makes the posters audience question what is going to happen, and whats gone wrong, even people that aren't particularly fans of batman will still be interested to see if batman can handle his next challenge. The poster doesn't just get the current audince excited, it gets others that have not seen the films interested. The flaming bat on the collapsing building makes the audience think maybe batman is responsible for the destrucion, this again is very effective as it gets the audince asking questions and therefore interested. The main attraction to the batman franchise is the hero himself, so having him standing strong, infront of a collapsing building with his fists clenched adds so much exitment to the film as the audience can't wait to see him beat some bad guys to a pulp.